Love and Flair is the next-generation fashion retailer and lifestyle group that curates home-grown fashion brands. With over 30 third-party brands and 4 in-house manufacturing labels, we curate over 500 styles monthly, ranging from beauty to clothing.

In 2017, co-founders Emily and Dewi found that there was a lack of options between fast fashion and luxury brands and saw the market's need for localised styles. Mass retailers are mostly foreign brands. Comparably, there are so many underrated and undiscovered Indonesian brands that did not have a home-grown platform to market or sell their products.

That was when Love and Flair was born— a localised, curated and on-trend fashion and beauty platform built through aspirational content and an omni-channel presence. 

Through our community of local designers, influencers and customers— our goal is to be a source of discovery and inspiration for women to find their personal style.