Since its inception in 2011, Australian owned Keepsake the Label has celebrated the art of dressing up, with a directional approach to traditional evening wear. With designs that are found at the intersection of romance and modern sophistication, Keepsake delivers a trend-led aesthetic influenced by couture. Keepsake continues to create a look that is singularly feminine with quality fabrications, beautiful prints, and unique shapes. The Keepsake girl is constantly surrounding herself with beautiful things. She is forever on the go. Effortless, in the moment but never flustered. Romantic at heart, she remains a strong female. Unafraid to stand out; she is elegant but never ostentatious.